NAAAP Seattle is an Asian American professional organization that promotes leadership and activism. Each year, the galas recognize high school and college youth who are making a positive impact in their communities. With the gala set to place at Woodland Park Zoo, it felt appropriate to center the identity around wildlife. My concept brings together the idea of the lunar zodiac animals (which are important to many cultures in Asia) with exploration and space, the final frontier.
Deliverables included brand identity, postcard invitations, brochure and name tags for guests.