PicMonkey aims to educate and empower its users about design (and how to use PicMonkey) through visually engaging and inspirational blog content. I worked closely with copywriters to research and understand how to illustrate article content (which was often about the PicMonkey tool itself). Larger campaigns often included an instagram story and pins, or an accompanying video, which required working with the social team to coordinate storyboarding, concepting and handing off of additional assets for the video.
The Intro to Hub campaign introduces the features of PicMonkey Hub storage, through the lens of a fictional small business named Dimaggo’s Dogwalkers, a Seattle-based dogwalking company. I designed all the print, digital and social collateral for the Dimmagio persona (except the logo itself).
Check out the full page article (png)
Read the article on our blog (contains gifs)
See the video storyboard
As part of the push to release Cutout to the PicMonkey mobile app, I worked closely with the product team stakeholder and created 4 onboarding animations that live in the mobile app to help users understand each aspect of the Cutout tool. These animations heavily informed the tutorial post and social content to follow.
I also updated the Background Erase Tutorial article (which was originally focused on desktop features only) to also cover mobile capabilities. This included designing step-by-step still images, final design examples, and social deliverables.