Our Amazon UX Team was tasked to create a single landing page for Woot.com (a quirky deals site owned by Amazon) that would help drive more traffic to their site. The page would show Woot Deals and live on the Amazon deals page, but users would be linked to Woot.com for further exploration and checkout.
See the live site.
Designed in collaboration with Ashley Timm and Drew Koch.
12.7 million visits in Sept 2014 (est.)
3min 19sec spent on site (avg.)
Which pages are visited?
5 pages viewed per visit (avg.)
33.75% to Woot.com
10.08% to Electronics.woot
8.76% to Computer.woot
7.78% to Sellout.woot
39.64% all other pages
How did they get there?
74.77% direct traffic
18.17% from referrals
4.04% through search
Where they go after leaving
Amazon, Sears, Home Depot, Walmart, BestBuy, Youtube, ThinkGeek, Newegg, Bradsdeals, Touchofoder
Curated/categorized lists help shoppers easily skip over irrelevant content
Deals shoppers are browsers - they are here to shop for deals leisurely and at their own pace
Deals shoppers often don't know what they are looking for and are open to getting suggestions from sites
Because deals change often, shoppers return to the site to check for new or expiring deals
Understand Woot's multi-site experience and condense it down to a single landing page
Clearly display the deal types and deal metadata
Communicate when user is leaving the Woot landing page and going to Woot.com for purchase
Incorporate the fun, tongue-in-cheek aspects of Woot.com to communicate the brand (ie, monkey chat)
We charted how users look at deals and move through to purchase on Woot.com in order to understand how our Woot Widget would connect users seamlessly to Woot.com after they leave our widget page.
Today’s Woot is shown at the top of the page. Hover on any category image to reveal the View Deals button.
Expanded dropdown shows daily deal information and sub categories so user can dive into other sections quickly.
Even though Monkey Chat wasn’t a deliverable requirement from the Woot team, it was such a fun and delightful aspect of the Woot brand that we made the extra effort to incorporate this into our final handoff.
Access Monkey Chat in 2 ways: click on the Monkey bubble in the top left hand corner or at the bottom of the page.
Monkey Chat expanded reveals that day’s little monkey conversation.