Our Amazon UX Team was tasked to create a single landing page for Woot.com (a quirky deals site owned by Amazon) that would help drive more traffic to their site. The page would show Woot Deals and live on the Amazon deals page, but users would be linked to Woot.com for further exploration and checkout. See the live site.
12.7 million visits in Sept 2014 (est.)
3min 19sec spent on site (avg.)
Which pages are visited?
5 pages viewed per visit (avg.)
33.75% to Woot.com
10.08% to Electronics.woot
8.76% to Computer.woot
7.78% to Sellout.woot
39.64% all other pages
How did they get there?
74.77% direct traffic
18.17% from referrals
4.04% through search
Where they go after leaving
Amazon, Sears, Home Depot, Walmart, BestBuy, Youtube, ThinkGeek, Newegg, Bradsdeals, Touchofoder
Insert 2-3 images of site maps here
Left Landing Page on load Right Expanded Category dropdown
Left Hover on Monkey Chat Icon Right Expanded Monkey Chat
Bottom Monkey Chat Detail