Amazon Creative Services was tasked to create a single landing page for Woot.com (a quirky deals site owned by Amazon) that would help drive traffic to their site. The page would show Woot Deals and live in the deals section of Amazon, but users would be linked to Woot.com for further exploration and checkout. Additionally it would have to communicate Woot's site structure, branding, and look and feel to both new and returning customers.
Our UX team brainstormed, ideated and did research to better understand Woot's traffic patterns, site structure and page layout. We worked alongside the Woot Team stakeholders to include their feedback into the design. In the end, we came up with a solution that not only told the story of Woot, incorporated its tongue-in-cheek copy and style, and clearly communicated to the user when they were leaving this page and going off to Woot.com.
Role: UX Designer
Design Team: Ashley Timm, Drew Koch
Created for: Woot.com
Summer is back and so are Frappuccinos, the beloved Starbucks blended coffee drink.
The theme this summer is centered around the idea of moments - that the customer deserves a moment to enjoy a Frappuccino, and what that moment means to them - how they would describe their Frappuccino moment.
I worked on a digital brand guide which covered typography hierarchy and styling, and how to use and structure image assets for different types of banner graphics. The brand guide was packaged with assets and photography and sent off to various locales for use in those regions.
Created at: Starbucks