Spectra: Asian American Film Festival

Spectra is a documentary film festival concept that celebrates the spectrum of perspectives and people that make up the Asian American identity. The initial idea started from wanting to revitalize and expand the UW Asian American Studies department's media library for current and future students. Eventually, the concept grew into a multi-day event to feature current film-makers, engage the local community and connect anyone interested in learning more to the Asian American Studies department.

Role Branding, creative direction
Deliverables festival posters, postcards, film guide, tickets